Market and account research
We work out how the market is structured, who operates in it, and which accounts match what you actually sell.
Independent B2B lead research
We find the companies worth selling to, and check every contact before you get it.
We study the market you sell into, find the accounts that fit, identify the right people inside them, and confirm every detail before delivery.
Our standards
- 01
Two independent sources
Confirmed against two sources that do not depend on each other.
- 02
Checked by a person
An analyst reviews every account and contact. Nothing goes out straight from a tool.
- 03
Sources written down
Each record carries a note of where the information came from.
- 04
Independent
We do not resell another company’s database, and we are tied to no data vendor.
01 · What we do
Three kinds of work, delivered as one result.
Lists fail when the companies were never a match or the contacts were wrong. We work on both.
Finding and checking the right people
We identify who holds the relevant responsibility, then confirm their role and details before delivery.
Delivering and maintaining the data
A structured file that loads into your CRM without cleanup, sourced on every record and kept current.
02 · Why it matters
Three reasons a lead list fails.
Each is a research problem, which is why research is the job, not a step before it.
The companies were never a match
Every field can be correct and the list still full of companies that were never going to buy. Filters cannot judge fit.
The contact was the wrong person
A working address is worth nothing if that person does not own the decision. Problem, budget, and signature often sit with three people.
The data was true once
People change roles constantly. Every record we deliver carries the date it was last checked.
03 · What you receive
A structured file, not a spreadsheet you have to clean up.
Every record arrives in the same shape, ready to load into your systems.
Every record carries its own evidence
A name and an address are the easy part. What makes a record usable is why the company is on your list, where the information came from, and when it was last confirmed.
company_namethe account
contact_namethe person
email_statusconfirmed
fit_reasonwhy this account is on your list
source_notewhere the information came from
checked_onwhen it was last confirmed
Standard delivery fields
Per record| Field | Type | What it holds |
|---|---|---|
| company_name | text | Registered or trading name of the account. |
| website | url | Primary company website. |
| industry | text | Sector classification assigned during research. |
| company_size_band | text | Employee count as a band, not a point figure. |
| location | text | Country, and state or city where relevant. |
| contact_name | text | Full name of the person identified. |
| job_title | text | Title as it appears in the sources checked. |
| seniority | text | Where the role sits in the decision-making structure. |
| Business address, confirmed deliverable at the time of checking. | ||
| email_status | enum | Result of the check: confirmed, accept-all, or unconfirmed. |
| phone | text | Direct line where one is available and confirmed. |
| fit_reason | text | Plain-language note on why this account matches the brief. |
| source_note | text | Where the information came from, in enough detail to retrace it. |
| checked_on | date | The date this record was last confirmed. |
With the file you receive a written summary: what was researched, found, excluded, and anything we could not confirm.
04 · How it works
From brief to delivery, in six stages.
Every project runs the same way. Nothing skips verification.
- 01
Brief
What you sell, who buys it, which markets, who to leave out.
- 02
Market work
How the market is structured, before any company is searched for.
- 03
Research
Accounts and contacts built to your criteria and reviewed by an analyst.
- 04
Verify and deliver
Every detail confirmed against two sources, delivered with a written summary.
05 · Why teams work with us
Four things that are unusual in this market.
Standing commitments, not claims about past results.
01
We tell you what we could not confirm
Every delivery names what could not be confirmed, and why.
02
Fewer records, deliberately
We are not paid by volume. If your criteria support forty accounts, you get forty.
03
Your brief is not resold
Work carried out for you is not repackaged for anyone else.
04
We will tell you if we are not a fit
If your market is a poor match for this research, we say so on the first reply.
06 · Scope
What we do not do.
A narrow remit, and the fastest way to tell whether we are the right fit.
- We do not call, email, or contact your prospects
- We do not book meetings or run campaigns
- We do not close deals or take commission on sales
- We do not recruit or place staff
- We do not resell another company’s database
- We do not scrape contact lists in bulk
That leaves one job: an accurate, well-matched list of companies and people, with the reasoning and sources attached.
If you need outreach, hiring, or campaigns, we are not the right company. More in who we are.
Next step
Tell us what you are trying to find.
Describe the market you want researched and who you sell to. We will say whether it is a good fit before any work begins.
Contact Us